An opticians has perhaps hired a more creative PR firm than before, but monocles will forever remain an eccentricity of Chris Eubank, Sir Patrick Moore, Henry Hatsworth and the like.
And just as Eubank, Lord of the Manor of Brighton's walking cane never really caught on, neither will the monocle.
UK optical chain Vision Express said it would start stocking £50 monocles, in response to an unexpected spate of requests. That may well be so, and perhaps there's an underground monocular movement that Eye Wear Glasses is failing to spot, but I bet they don't sell any, except in some buy-one-get-one-free deal (with free bridge and temples) for fancy dress party-goers.
Nevertheless I did find this picture of Winona Ryder... note the much cooler shades in the background.
So... Any chance I coule know where to buy one of those thingies?
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