Having owned a Ron Arad Bookworm for the past decade, the prospect of the industrial designer/architect shaking up spectacle style is hugely exciting.

"When we embarked on designing PQ Eyewear, it was clear that there is so much to do in the field. This is just the beginning," states boldly the pre-launch website.
Read more about the launch and these designs on Optician Online and look out for more on the Ron Arad when we get back from Paris.
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